Improve Your Customer Retention, Loyalty, and Value
We are a CRM and loyalty agency specializing in driving customer retention and growth through data and AI-driven CRM strategies and programs.
TRUSTED BY
WHY US
Track record of delivering measurable growth: from lapsed customer rate improving 3X to customer value increasing 45%.
Proven impact on increasing customer value: Active guests increased 35%, new guest value grew 30%, and ROAS improved 28%.
CRM programs with high conversion and business impact: client ROAS grew 4X delivering $6M in revenue, a 68% increase in conversions, and a 17% lift in conversion rate.
WHAT WE DO
CRM Strategy and Design
As a CRM and loyalty agency, we turn customer insights into personalized, revenue-driving campaigns. Our team activates data through targeted email, SMS, and digital touchpoints, building journeys that increase purchases, engagement, and lifetime value. We ensure brands connect with the right shopper at the right time to drive measurable growth.
Data Management & Analytics
We help brands turn raw data into actionable growth strategies. Our team of data engineers use advanced data platforms that unify and standardize customer data across sources. With predictive modeling, segmentation, research, and real-time reporting dashboards, clients gain visibility into the behaviors that drive repeat purchases, larger baskets, and long-term loyalty.
ESP Platform Implementation
We can help you implement your ESP platform the right way, with capabilities in data modeling, tagging and tracking taxonomy, identity cataloging, integration pipelines, channel builds (e.g., HTML development), and QA. And we ensure that all existing logic and analytics stay in sync.
Loyalty Design and Implementation
We design and implement complex loyalty programs from the ground up - from program design and financial proformas thru program build, testing, management, and reporting. We are experts across the full range of third-party loyalty platforms, or we can design a custom, client-owned loyalty platform including all program logic and business rules.
RESULTS
Guest retention and frequency were declining across the 100 restaurants.
Tandem designed and managed a CRM and loyalty program to capture guest email opt-ins and drive customer retention and frequency through strategic one-to-one communications.
Lapsed customer rate improved 3X and guest check increased 45%, resulting in millions of new revenue dollars across the system.
The brand’s siloed customer data limited loyalty visibility and growth.
Tandem built advanced guest segments, enhanced RFM strategies, conducted first-party research, and created multichannel campaigns with dynamic offers.
Active guests increased 35%, new guest value grew 30%, and ROAS improved 28%, enabling readiness for a successful public offering.
Rent-A-Center needed to reach new, value-conscious customers.
Tandem applied an omnichannel approach, strengthening brand positioning, optimizing media budgets, integrating customer data, and delivering real-time ROI dashboards.
Customer agreements grew 8% annually, with 65% from new customers. Online agreements doubled, and email drove 93% more agreements.
Built a dynamic CRM program across more than 60 Purina brands designed to retain customers in the Purina family of brands for the life of their pet.
Transformed emails from transactional to deeply engaging through brand cross-sell, increased AOV, pet advocacy and loyalty program sign-ups.
Drove an increase of 489% in unique clicks and 200%+ lift in email-attributed transactions since 2023, driving 28M monthly emails across 40+ brands.
Tandem is adaptable, smart, and truly client-oriented. I work so closely with them on a daily basis that they feel like an extension of my own team. They approach every challenge with positivity and forward-thinking solutions, always bringing a “how can we make this better?” mindset. What sets them apart is the pride they take in their work and their genuine investment in our success. It’s clear they care deeply about our business and always have our best interests at heart. Honestly, there’s not much more you can ask for in a partnership between an agency and a client.
