Grow Your Retail Traffic and Revenue
We are a retail marketing agency specializing in driving measurable growth through data-driven media, creative, loyalty, and CRM.
Let Us Help You Grow Your Retail Brand
TRUSTED BY
WHY US
Track record of delivering measurable growth: Over $4.6B in revenue and $50M+ in profit growth for retail brands
Proven multi-location retail specialists: 5,050+ locations supported across the U.S. and Canada
Retail advertising campaigns that outperform benchmarks: $57M+ in managed spend to deliver PPC and paid media ROI
Deep industry knowledge spanning eCommerce, franchise, and in-store retail: Up to 17% same-store sales growth for clients
WHAT WE DO
High-Conversion Media
We don’t just run ads; we build data-driven retail media programs that continuously improve. By integrating customer insights with advanced data modeling, we design and optimize campaigns across paid media, PPC, SEO, and emerging channels. Every program is tested, refined, and scaled to maximize ROI and retail revenue.
High-Conversion Creative
Our creative team blends storytelling with customer data and personalized content to deliver retail advertising that converts. From brand strategy and campaign concepting to commercial video, product photography, motion graphics, copy development, and scroll-stopping social content, we help retail brands win visibility, create personalized content at scale, and drive measurable results.
Data Management & Analytics
We help retail brands turn raw data into actionable growth strategies. Our team of engineers use advanced data platforms that unify and standardize customer data across sources. With predictive modeling, segmentation, research, and real-time reporting dashboards, retailers gain visibility into the behaviors that drive repeat purchases, larger baskets, and long-term loyalty to make faster, smarter decisions.
Customer Relationship Management (CRM)
As a retail CRM and marketing agency, we turn customer insights into personalized, revenue-driving campaigns. Our team activates data through targeted email, SMS, and digital touchpoints, building journeys that increase purchases, engagement, and lifetime value. By blending retail expertise with hands-on campaign management, we ensure brands connect with the right shopper at the right time to drive measurable growth.
RESULTS
Rent-A-Center needed to reach new, value-conscious customers.
Tandem applied an omnichannel approach, strengthening brand positioning, optimizing media budgets, integrating customer data, and delivering real-time ROI dashboards.
Customer agreements grew 8% annually, with 65% from new customers. Online agreements doubled, and email drove 93% more agreements.
High booking cancellations and a clunky online flow were limiting Club Champion growth and customer satisfaction.
Tandem rebuilt and A/B tested the online booking journey, applying UX and customer insights to reduce friction.
Completed bookings increased, resulting in 5,000 incremental bookings, $3.2M in revenue, and a 380% post-holiday sales lift.
Lane Boots faced low sales and inventory challenges in a competitive market.
Tandem restructured paid media campaigns, expanded targeting, refreshed creative, and leveraged influencer collaborations.
ROAS grew 4X, delivering $6M in revenue, a 68% increase in conversions, and a 17% lift in conversion rate.
Siloed customer data limited loyalty growth.
Tandem built advanced guest segments, enhanced RFM strategies, conducted first-party research, and created multichannel campaigns with dynamic offers.
Active guests increased 35%, new guest value grew 30%, and ROAS improved 28%, enabling readiness for a successful public offering.
Our partnership with Tandem Theory’s leadership team spans more than 25 years, and what stands out most is their unwavering commitment to our success. They understand retail inside and out, bringing innovative strategy, effective technology, and data-driven creativity together to deliver results year after year. Tandem has been instrumental in helping Rent-A-Center achieve measurable gains in conversions, revenue, and long-term brand management.
